WattBuy is a platform that empowers U.S. suburban residents to make smarter energy choices through a comparison marketplace for electricity plans, with a focus on affordability and clean energy.
As the lead designer, I was responsible for illustration, branding, and web design. My role encompassed working closely with the client, managing communication, and overseeing all design aspects. I focused on creating a cohesive brand identity by developing visuals and color palettes that captured the suburban lifestyle while subtly integrating energy themes to reflect the platform’s mission.
WattBuy is a platform that empowers U.S. suburban residents to make smarter energy choices through a comparison marketplace for electricity plans, with a focus on affordability and clean energy.
As the lead designer, I was responsible for illustration, branding, and web design. My role encompassed working closely with the client, managing communication, and overseeing all design aspects. I focused on creating a cohesive brand identity by developing visuals and color palettes that captured the suburban lifestyle while subtly integrating energy themes to reflect the platform’s mission.